To: First Choice Lawn Care-Inverness
Re: Notice rcvd. via mail
Date: Mar. 10, 2011
I do not have a problem with the “cost-of-business” concept presented in your letter (copy enc.)
I do have a very serious problem with someone who was informed of my location -- and the distance/mileage required to my house -- when I took his business card in mid-late January, 2011 in the parking lot of Sweet Bay. He was also informed of the same, with the gas prices rapidly rising at the time, when my follow-up call was made a few days before the visit-estimate-day arrived.
You are correct as to the mileage. It is a 22-mile round trip. I made the round-trip for 35 years to Inverness Middle School; however, the honest, polite, and professional thing to do at the time of the “estimate-visit” would have been, being very cognizant again of rapidly-rising gas prices, to simply inform my wife that the distance is too far and it would not be cost effective at any reasonable price presented (rather than giving a verbal acceptance of both the price and the time and setting a date as to when you would begin.) That would have been, according to my directives (and absence at the time) accepted by me.
Additionally, I must also wonder why no personnel at First Choice Lawn Care has not scanned this vast neighborhood, distributed flyers, brochures, business cards, etc., and has not made, evidently, any effort to acquire new customers. This locale is replete with physically disabled and retired individuals who would be ecstatic to have their lawns cut by a qualified, dependable individual or business. The eon-old-business maxim remains: “It’s not the business you’re doing, but the business you could be doing.”
Naturally, I will not recommend First Choice Lawn Care to either my neighbors or to any member of my two professional clubs, both based in Inverness; however, that does not prevent me from wishing you future success.
Sincerely,
Wm. J. Kearns
WK:wk
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